Comprehensive, Downtown, Corridor and Site Planning

SB Friedman works in interdisciplinary teams to formulate area plans at various geographic scales, in urban, suburban and rural locations. We prepare plans that serve as a foundation for land use decision-making and attracting private development. Functioning as a “proxy developer,” we define market-achievable levels of development. Our market research and development feasibility and phasing insights are key to creating plans that are guided by public goals but grounded in reality. They help enhance feasibility and implementation by prioritizing specific sites and land uses, and focusing scarce resources.