About Us

Who We Are

SB Friedman is a team of data-driven analysts, civic-minded planners, and implementation-focused problem solvers who work closely with public, private and institutional clients across the country. We are eager to tackle various land use and development issues and establish plans, strategies and partnerships to overcome them. Our primary objective is to assist our clients in achieving their economic development goals.

What We Do

SB Friedman is an interdisciplinary firm—a feature we believe is essential to providing high-quality consulting services in our field. As noted in our tagline: Vision | Economics | Strategy | Finance | Implementation, we provide a unique range of capabilities under one roof that support the life cycle of projects from initial conception to construction. By bringing expertise in real estate economics and financial feasibility, we help our clients engage in “fact-based visioning” processes that lead to successful development outcomes. Our understanding of planning/policy considerations shapes our recommendations regarding development financing and strategy.

Why We Do It

Our mission is to help our clients create equitable, resilient and well-designed communities through the practice of real estate economics, development finance and urban planning.

We believe in:

  • Inclusive development that supports social equity, economic mobility, sustainability, economic revitalization, multimodal transportation, and quality urban design;
  • Objective analysis that allows our clients to make informed decisions and achieve ambitious goals; and
  • Fair and judicious use of public resources to support publicly beneficial development outcomes.

Commitment to Equity

SB Friedman has a strong commitment to equity and inclusivity in our project work because we hold that high-quality, livable places should not be reserved only for those with the highest incomes. Our firm is dedicated to promoting equitable growth strategies that avoid displacement and prioritize healthy outcomes for communities of all sizes and demographic compositions. We understand that, as planners and consultants, it is our duty to be cognizant of challenges to equitable development and to help alleviate those challenges. We believe development should be a tool and a platform to better the lives of current and future community residents, with particular emphasis on those with less access to opportunity.


SB Friedman is registered with the Municipal Securities Rulemaking Board (MSRB) as a Municipal Advisor.